While we all know that the role of AI in marketing is on the rise every day. We, as a marketer, seems to fall behind when it comes to matching the demand. Think of Google’s RankBrain as a concept, it is a machine-learning system that analyzes ambiguous, vague queries and matches them with the most relevant results. Similarly, using the right Artificial Intelligence content marketing tools can help you to make smart decisions over your next strategy.
Check out these AI tools for content marketing,
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CliClap can be that needed brain to your website. By adding a script to your site, its machine-learning capabilities cluster your anonymous visitors by their metadata and behavior to learn how to help them engage with your site. The system provides personalized content recommendations, and when the time comes, it will try to convert the visitor to a lead.
Cliclap integrates with tools like HubSpot and Marketo, enabling seamless support for your lead flows after conversion. And one feature I really like is the ability to continue the journeys inside PDFs.
2. Text Optimizer
Text Optimizer analyzes a web page or texts to see how well optimized it is for a keyword. You can use it in two ways:
- to identify the list of keywords for target searches
- to identify potential additional keywords
This example optimizes for the keyword “chatbot for wordpress” It covers what related keywords already appear on the page (highlighted in gray) and what related keywords could be incorporated on this or other connected pages to boost the consistency.
Quill is one of several AI content creation tools. This service can be beneficial when creating content such as:
- Product specification pages
- Financial reports
- Real-time stock insights
- Hotel descriptions
- Profit-and-loss summaries
Yseop is a tool that helps you with interactive report writing, especially helpful for multiple languages, including German, French, Spanish, Dutch, and Japanese.
5. Atomic Reach
Atomic Reach helps you to analyze a piece of content using its point-based system and helps you to maintain a voice that resonates with your target audience’s interest.
It also provides suggestions on steps to take to improve your content until you reach a certain atomic score.
Personyze is a tool that employs visitors’ attributes like source, demographics, past behavior, and other characteristics to present dynamic landing pages to help reach a better ROI over visitors.
Further, you could also carry out A/B tests and track performance.
The Future: Smarter?
Given all the data available, why not use it to your advantage? Using these artificial intelligence content marketing tools the right way will help improve results in various aspects of your marketing. Also, you can save more time on manual tasks of optimizing so that your audience is more likely to engage with your work.
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