Video is stated as the best form of media among all. It is also well regarded that almost 80% of the online content would be video. But what does this imply? Do we, as content marketers need to do something? I believe, Yes. As some 64% of customers make their final purchase after watching branded video content — and video content on social media inspires 12-times more shares as compared to image and text-based posts.
For these reasons, content marketers need to “up” their game when it comes to video. But, hey!? How do we do that? No worries, I’ll be to your rescue from generating content ideas to designing and deploying video content. For the same, here is a list of 12 best video tools for content marketers you may use,
1. Open Stories
Open stories is all about automated video and web story creation. The best part about this tool is that all you need to do is add URL of your story and Open stories will automatically create a video for you. Sound cool, right? Well, along with this, it offers a lot more customization options. To mention a few, you can brandify your video to suit your brand, add voiceovers & background music with just a click, and even publish your video as a web story.
This tool helps your brand to be prepared for the future of the 21st century. How? As Google is now promoting web stories heavily in its search results. As per a study, websites that had web story integration were shows to almost 30% more people than the ones who didn’t have them.
Wistia is a bit extra than a customization tool — it’s a whole channel customization tool. It serves anyone who hosts a variety of video content natively on their site. For content marketing teams who are tired of the same old embeddable video players, Wistia is great for turning the viewing process into a branded experience in its own right.
Splasheo is an easy-to-use tool that can “frame” their videos for a bigger visual impact. Why is this important? For a start, it’s because most uploaded videos are shorter than two minutes. Videos longer than this — and even some that are shorter — need a bit of help when it comes to keeping your audience’s attention. Splasheo helps you by making it easy to add punchy, professional-looking, attention-grabbing captions that add visual interest to keep your audience glued.
Vidyard has 3 parts to it — screen recording, video hosting, and video personalization. The hosting feature provides customizability for your player along with deep analytics tools to help you better know your target audience.
For any marketer, video personalization is most attractive. Closing a sale is all about creating an emotional connection with your audience, and what better way to do it than incorporating their personal details? Vidyard makes it easy to put together personalized offers for many customers at once. With it, you could improve conversion and retention, build a more passionate audience and improve the quality of your sales calls.
5. Camtasia & SnagIt from TechSmith
There are many reasons why you might want to record what’s happening on your screen and then share it with your audience. Maybe just a demo of the software product, a video tutorial, or a webinar. Whatever it might be, Camtasia is a user-friendly app that makes it easy to capture your screen for a wide audience.
Camtasia helps you organize webcam footage, or screen footage or both and then offers a suite of editing tools which include effects, transitions, music, title cards, captions and much more. You can also add interactivity with quizzes and other forms of audience participation. This is one of the reasons why it is elected perfectly for holding your viewers’ attention.
SnagIt is another tool used for capturing and editing footage from your screen. SnagIt easily integrates with services from Microsoft and Google to save time if you plan to export to any third-party software.
By 2016 only, the live streaming industry was already having a $30 billion worth — and since it’s only going to get bigger, now’s the time to get your foot in the door.
Wirecast converts your computer into a television station. Maybe you have brand representatives at a panel discussion, or you want to give viewers a look with behind the scenes of your production. Whatever the case, Wirecast is a great tool for seamlessly broadcasting live events, implementing transitions or effects, and streaming them directly to platforms like Facebook, Twitter, etc.
It is regarded as the internet’s largest repository of visual templates. Placeit platform caters to those designing t-shirts, book covers, banners and videos of various formats.
PlaceIt offers several hundred templates for videos that provide inspiration, storyboarding concepts, and even raw materials needed to create professional-looking footage extremely quickly.
Magisto uses smart algorithms for its functioning. This tool plucks out your best photographs and most interesting video clips and then, assembles them into well-crafted videos. You can add your choice of music, themes, and transition effects to make it more attractive.
Videoshop is a full-featured video editing tool that allows you to almost everything. It offers a huge variety of filters and transitions with simple editing tools for adding text, animations, audios and more. When you’re done, simply publish your work on platforms like Instagram, YouTube, etc with just a click.
Animoto is a drag-and-drop video builder for creating professional, and powerful videos. The tool allows you to easily turn still photos and text into a compelling video that’s perfect for the way people consume videos on social media (with bursts and with the sound effects).
Promolta is a service advertising tool that works with YouTube. You simply provide a link to the YouTube video you want more traction on, and Promolta pushes that video out to a trusted network of more than 10,000 websites, apps, blogs, and social channels. It is a great way to gain some extra views from your old video content as well.
While most content marketers might use Canva primarily for graphic design, it does offer some basic animation features at surprise too. A few only know that Canva can also create your static designs as GIFs and videos. You can easily use it to make things move and talk with very little time investment. Though this is very basic, it helps a lot at times.
Conclusion: Your Audience Awaits You
By now, you’re probably itching to get started with your own video curation. So why wait? Head your content brain towards building up the video content for your next campaign right away.
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