Whenever it comes out to a product launch, user testing score is taken as an important metric. Almost every other day, we notice a product launch, but, Do each one of them grab a user-fit? The casual answer is a NO! And answer for the same being that some don’t have a market fit and others lack the basic user acceptance criteria. In this post, we present you some effective user testing tips you may follow while developing a product.
1. Test As Early As Possible
We always desire the time duration to be less for a product launch with the least number of bugs available to the end users. To achieve this, we need to test the product in its early stages only, which further helps in the better and easy deployment (learn a few code deployment tips for your deployment plan). Knowing that there are various other forms of testings as well, we focus on building the end product as user-friendly as we can. To build an idle end product, we must make sure that it is acceptable and easy to use. Two ways of achieving this are
- Given instructions to end users on how to operate the product/app
- Let the user achieve the associated tasks or goals without any provided instructions
During this process, we analyze the parameters of testing and improvise on existing product experience guidelines. The efficiency of user testing can be checked only when the user achieves the final goal without any hassle (by skipping instructions). One thing every tester must note down is the time difference for achieving the end goal, efficiency of different designs, and user feedback.
2. Outline Your Objectives
We all that to achieve anything in life, we need to set goals. Similarly, it is always beneficial to know what objectives we want the user to achieve. For this, we generally create a set of rules under each objective and force an emphasis on the user to learn a respective feature of the product. Lastly, we too get to identify the features on which we need to work with help of user feedback we got against individual set objectives.
In this step, we address the feedback on the following:
- Did the product work according to the task, i.e., Did all the product features worked fine?
- Do the time for a specified task is as expected?
Note: Expected time without instructions for a user must not be too much.
- Did the new product is according to the satisfaction and is it better from its previous versions?
- Specify the task of catching more bugs.
- Providing a test scenario to the users and not an instruction set.
3. Prepare Questions And Tasks
For getting the product ready on time, you must check your goals periodically and stick around to your project style guide. Also, do make sure that your goals are realistic and achievable. Whenever you get a valuable user feedback, it should be the time to discuss ideas and then, further plan them to have a good execution. New ideas can be incorporated by conducting fresh design sprint to map user experience.
- Describe your Tasks Wisely: Don’t build a huge list for testing the products because your users might get confused with too many instructions. Try to make the product similar to the previous versions as major changes might flicker user interest.
- Define each task with a purpose: The instructions based testing examines the user effectiveness and focuses on getting the desired task done. You need to make sure that the desired results are being accounted for as they are the final goals we want to achieve for our product. User testing helps in finding bugs in the product and our goal while conducting any form of testing is solely to make the product bug free.
- Provide a Scenario, NOT Instructions: In order to differentiate between any two generation products, we build a test scenario. A scenario makes the user think about product principle and exposes him/her to various features of the product as much as possible. Without instructions, a user might encounter deeper bugs in the product, a scenario helps in eradicating this.
- Test all Scenarios personally as well: Before making the targeted audience conduct acceptance testing, test the codes must be employed on your part too, as initially, you as the developer will be able to test the most prone areas which, at times might be undiscoverable to end user.
4. Treat Design as an Interactive Process
Some people think that testing is easy, but in reality, it is not. It involves learning, prototyping, implementing and measuring effective methods in order to get desired end products. One must be designed thinker to get the most out of the testing cycle; Examine new prototypes, accept user feedback and be responsive with the ideal product goals.
5. Be Authoritative with the Design Cycle
User testing must be conducted at every stage of the process (i.e. pre, during and post designing) as it helps in the easy deployment of new codes. Therefore, if we act authoritative enough, it is easier to detect problems & fix bugs in a systemic manner. Sometimes the addition of some new features alters product behavior and for this, we employ integration testing.
6. Don’t Try to Solve Everything At Once
Many developers try to remove a feature or modify product functioning in order to solve a mistake and it quite often that it is because he/she tries to tackle all at once. And because of this, they forget to follow the feedback loop: Learn-Build-Test. One must always try to follow a casual philosophy of testing, i.e. Test early and Test often!
User testing is the most effective tool to analyze success & durability of any product. It is as necessary as the marketing a product and must be treated as an interactive process which leads to consumer acceptance & product final design in less time. To get the most out of your user testing, try to make your product friendly to your target audience and let the user decide how well it performs.