how to increase website performance

How to Increase Website Speed & Performance


Internet, the network hub. It is but obvious that its home to millions of website, while new ones are being added each second. But on the internet, whenever a user visits a website, he/she might not get the ideal phase they desire. It may be in terms of some allocated features, or lag of services etc. These are accounted collectively in website performance metric. Performance is a major concern nowadays as people are gradually becoming impatient while seeking results online. While one can have a ton of considerations for improving website performance, here we present to you some very common factors that one must employ in order to increase website speed. Let’s uncover them one by one:

1) Employing Use of HTTP2.2 Protocol & BROTLI

HTTP2.2 is a new generation protocol for encoding the website and establishing connections between the user and server for faster uploading and better response time. HTTP2.2 is a lot simpler to use than its previous generation HTTP1.1, and also reduces the number of HTTP requests. Brotli is another method from Google to compress various segments of your CSS and JavaScript code.

increase website speed with https

2) Using CDN

CDN or Content Delivery Network is a system, which accelerates the web resource transfer via servers globally. CDN helps in keeping the web asset delivery in a priority order, hence loads web pages faster. CDN also reduces the latency of a website uploading via prefetch and preconnect feature with help of the caching process.

Setting up CDN varies across various kind of CMS, but most are the same. This is done by replacing the normal URL with CDN’s URL. Loading of web pages is reduced to 1-3rd of the original time, while it depends on the amount of visitor and distance of servers in many cases.

3) Use of WebP Images over Jpeg/Png images

Just like JPEG and PNG image formats, WebP is another image format developed by Google for reducing the image size without compromising the image quality. By employing this, a casual Jpeg or Png image gets converted to WebP format via CMS like WordPress, Magento etc, and size becomes almost equal to the 1-3rd value of original size provided zero distortion of the image.

The image size reduction, in all help to load the websites faster, saving precious time and bandwidth as well. The only downfall of this technology is that some browsers (a few old ones like the Internet Explorer) do not support WebP images.


We all know that performance and speed plays an important role when it comes to being digital, and it the core aspect of a good user experience. Also, having a good performance website too increases your search engine rankings as well. So, make sure that you employ these tips on your website in order to achieve a better server response time and enhance your user experience.


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