Colors are something we adore, admire and love. These elements tend to define our personalities as well as what our aims are. In life, many occasions are defined by the essence of colors attached to that specific moment, but nowadays, many start-ups and companies tend to forget this simple rule of colors. That is, individual set of colors, whether red, green, blue etc. each define something unique and has something to convey. Our brain adapts itself to a feeling whenever it captures a color essence and many start-ups can leverage the power of colors to increase your brand reach. So, let’s learn on How to use Color Psychology to your advantage in Brand Building.
Colors as your Brand Ambassadors!
When a customer catches your product in the crowd of a marketplace, you might think that your product will stand out because of its set features, it’s USP etc., but think once, What if! Your consumers never get too close to try that out or even capture the glimpse of listed features of your product. Many big brand and organizations pay high attention to the fact of their product display and make use of primer design elements, ‘Colours’ because they know that colors will define the look and feel of their product which all is also accountable in the product experience.
Many designers and entrepreneurs refer to the fundamental color wheel (What is a color wheel?, Click here to know) concept where they can easily grasp what their customers/consumers will infer when they sight the product online or in the physical marketplace. For instance, many lawsuits and medical clinics use blue and its variants as their primer color as it signifies trust, faith, honor, and understanding. Similarly, you can also adopt the same methodology in your niche of work.
Stated above is the color wheel image which displays each color and what it signifies to our emotional and psychological mind.
You may also select one color as your main focus and grasp a color set using tools like coolors.co and Adobe Color, We will update you soon on how to use these tools in order to define most out of them.