We all know that people only buy from you because of 2 reasons-
- They know you
- And they trust you
Awareness and trust are the two main things.
What is Storytelling in Marketing?
Storytelling in Marketing of a brand is created to develop communication between the audience, and the company. When a marketer tells a story to a particular customer if he/she is able to draw all of the customer attention towards his/her story, a successful lead is generated.
Storytelling is an art depicted to reduce the gap between the company and customer, through the means of communication, expressing their thoughts, sharing their experiences and creating an image through that particular story.
“Facts tell, stories sell!”
When you collectively put together each and every fact you know in a form of the story it will help you build a strong connection between your offered product/service and the customer.
Emotion will be attached to the words that your audience is listening which will eventually create a sense of trust and belongingness with your product/service offered and your brand. It will eventually help you to sell and retain that particular customer for the long term.
Good Stories Compel People to Change-
- A story targeted towards storytelling in marketing can completely change the way a person feels about another product or person. When you listen to a story, your perspective and thinking for that brand will change according to the story.
Stories Demand Emotional Investment!
- The story can change a person action, what he was about to do earlier, chances are he will not do the same after listening to the story, because of the energy that story is bringing to the message.
- The story causes us to take action, our behavior will be highly affected once we are into a story and started to believe it, it creates a huge impact on our actions and behavior.
- Our thought process tends to change once we are into a story, the way we think completely change after listening to a story.
If a marketer gets successful in expressing their story and putting it in front of his/her target audience, they create a remarkable impact on the mindset of the customer. An emotional bond is developed between the two specified entities which will lead to the growth of the company.
Emotion bind relationships, which brings trust and loyalty, and that helps in developing valuable customers for long term.
Lastly, I would advise you to carry a set of target emotions that you would like your audience should have after going through the campaign.
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