The time when SEO was a passing trend is gone past. Everyone, including non-tech marketers, knows the importance of SEO. According to Search Engine Land, Search Engine Optimization industry is worth $65 billion. There are 100s of SEO tools available, and we have listed the 12 best and most recommended SEO tools for business in the market, only for you. Thank me later!
Table of Contents
Google Analytics is one of the most recommended tools for SEO professionals. It gives a lot of valuable data about the website like site visits, traffic insights, audience insights, users flow, demographics, goals, conversions, etc.
Based on the SEO objective and Google Analytics insights, marketers can tweak and plan their marketing plan. Along with Google Analytics, Google also offers other tools like Page Speed Insights, Keyword Planner, Search Console, Lighthouse, Tag Manager, etc.
SEMrush – a go-to tool when it comes to SEO. SEMrush is an excellent tool for keyword research, understand keyword positioning in SERP, pages that drive traffic, traffic trends, etc. It’s a full-packed tool when it comes to competitor’s research.
SEMrush offers unlimited access to its data with its paid subscription, but if you are just looking for top-level insights for your website, their free version will do the job.
Answer the Public is a tool that offers content marketers valuable data about the questions people ask online. Once you give the keyword, the tool fetches data on popular queries on that keyword and generates a graphic on questions and phrases around that keyword.
The tool also provides suggestions on a keyword on X versus Y, Like, and With.
This tool comes in handy when you plan your content calendar and prepare keywords for the content planned. This is the best tool if your objective is to create content which people will love to share.
MozBar works with Chrome Browser and provides access to advanced data on webpages and SERPs. You can also find page authority and domain authority of any website with MozBar.
Page Analysis feature of MozBar helps you explore markup, page title, page description, link metric, etc. of any website. You can also find keywords of the page you are viewing and compare link metrics of different sites. If you are looking for advanced features like Page Optimization, Keyword Difficulty, etc. subscribe to their paid version.
Keyworddit is an amazing tool for getting keyword ideas from subreddits on Reddit and provides a list of threads using that particular keyword. When you enter an URL of a subreddit, it will fetch your keyword and show you monthly search volume.
Woorank is a website analyzer that provides insights that will help you improve your website’s SEO. It generates SEO score for your website and provides an actionable checklist on things you need to fix to improve your SEO score.
This section also provides data on social shareability such as Likes, Shares, Comments, Backlinks, Bookmarks, etc. across all social networks. It also shows information on how your pages will render on mobile devices and how they load on mobile devices.
Mobile-friendliness is one of the biggest factors when it comes to Google Search Engine Ranking. Google has its own tool, which gives you information on the mobile-friendliness of your website. Just input the URL, and the tool gives a score of your website’s responsiveness. The tool also gives information on how you can improve the mobile-friendliness of your website.
Ubersuggest is a keyword research tool that scrapes data from Google Keyword Planner and gives you keyword ideas. The tool also gives data on each keyword’s search volume, CPC, the competition of keywords, etc. It also allows you to filter out keywords that you are not interested in. With the latest update, the tool also allows you to input URLs and get domain metrics.
BrowSEO lets you see how your website will look in a search engine – it basically shows a preview of your site in the search result. You can also see your website’s meta title and description and allows you to make the necessary changes.
It also shows the underlying structure of your website and helps you figure out if Google bot has any difficulty in crawling your website’s content.
CanlRank helps you find if you are ranking on the first page of the search engine for a particular keyword. It also gives you the probability of your ranking for a search term, and it uses Artificial Intelligence to give you suggestions on targeting keywords.
CanlRank offers competitive analysis and provides actionable steps to make your website rank higher with better SEO tactics.
Keywords Everywhere is a must-have keyword research tool to find search volume, CPC, competition data, etc. It provides search volume data for,
- Google Search
- Google Trends
- Answer The Public
- Google Keyword Planner
- Google Search Console
- Google Analytics
- Keyword Shitter
- Moz Open Site Explorer
12. Check My Links
Check My Links is a chrome extension that will crawl through your website and identifies the status code of each link on your page. It’s probably the last on the list of most recommended SEO tools for business. But, it is pretty useful to find broken links.
Each status code is color-coded with dark green, light green, and red. Once identified, just copy all the bad links with one click.
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