If you have a proper understanding of Google, you would know that without proper SEO both Onpage and Offpage, you’ll never be able to get your articles on the first page of Google search. There are many bloggers who take due measures to ensure that the articles they publish are well optimized for search engines, However, the images used by them are nowhere close to being optimized.
So, What is Image Optimization?
Image Optimization is an important factor of SEO. A lot of people search for popular images so if the images used by you in the blog rank well on Google, traffic will automatically start flowing on your website. (Know More)
Why do you need Image Optimization?
- Sites like Pinterest can give you humongous traffic.
- Since the competition is less in images it is easier to get a better ranking with the help of quality images.
- Helps in improving the blog bounce rate.
- Increases SEO score of the blog.
- You can get backlinks if someone else uses the images on your blogs.
Image Optimization 101!
Here are the things you need to consider in order to grab traffic from Google Image search:
- Opt For The Right File Name
Check the name of the image before uploading it. Rename the image with a keyword rich name you want to rank for. The name chosen by you must make sense both to the readers as well as the search engines.
- Image Size And Compression
Next, you need to take care about the size of the image and its dimensions. Never upload heavy images on the blog as they will take time to load. If the website takes longer to load, readers usually switch to another website. The perfect size of the image for a blog post is 200 x 200px. However, you can alter the size based on your requirement.
- ALT Text
ALT text basically includes the description of your image file. In case your images do not load for a reason, the ALT text will offer the requisite description of the image. Another benefit of the ALT text is to notify the search engines that an image is present in a particular place. If you do not use the ALT text, you can miss out on a lot of traffic.
- Image Relevancy
Last but not the least, make sure that the image you use on your website page is relevant to the content you place around it. For eg, try to use an image of a train while explaining features of the train on your blog/website and not the car.
Hurray! You completed the Image Optimization 101. Facing trouble getting traffic to your site? Leave us a message today and we’ll be happy to help you!