SEO copywriting tips

33 Tips For Writing SEO Optimized Content


While there’s a lot of energy and creativity which get invested while writing SEO optimized content. Here’s something that you should never miss if you want to write a great piece of content next time that is friendly for readers, search crawlers, and your marketing goals.

Checklists of Tips for Writing SEO Optimized Content

1. Create a ‘Catchy’ Headline

You need to write down at least one headline for your article which is easily understandable to your target audience. Starting off with an article won’t only help you gain clarity but too would allow you to stick to the topic and deliver what you promise.

2. Define Your Target Audience

Bring out the exact value points that would be defining ‘meaning’ to your audience. It’s not a big fact that when you know your target audience, you are able to be direct with your writing.

3. Know Your Purpose

A handy marketing plan in mind should be employed. It helps you prioritize your top goal (e.g. capture email addresses, build brand awareness or boost Search Engine Visibility etc)

4. Assign One Primary Keyword First

You may use Google Keyword planner to identify the best keyword to use for the post. You should opt-in for a keyword which is targeted to your goal, represents the topic, is relatively popular and is possibly the one you could rank for.

5. Use Primary Keyword in Your Headline

You must make sure that your headline includes your primary keyword. It’ll boost your chances of gaining 1st-page visibility on search engines like Google.

6. Define a few Secondary Keywords

A list of the secondary (or related) keywords should be there for your use. At least three or four secondary keywords should be kept in mind with respect to the primary keyword.

7. Write 350+ words

You must not consider this as a benchmark, write as much as you need to in order to provide value to your readers. As a best practice, you must write at least 350+ words to show search engines that it’s a thorough resource for any reader.

8. Deliver Value

Make sure that you write a thorough piece of content that provides details, stats, facts, takeaways, and information that are valuable to the reader.

Tips For Writing SEO Optimized Content

9. Show, Don’t Tell

You should make use of certain examples or infographics which help your target audience deeply understand the message and absorb it. Here are a few content creation tips for your reference.

10. Make Use of Active Use

Some popular SEO copywriting tips include making use of active voice instead of passive voice, as it helps you make the content more interesting for your reader.

11. Write for an Eight-Grade Reading Level

It might be possible that your reader is a noob or someone who cannot invest much time in finding ‘sense’ inside the article. Try not to use overly complex jargons or terminology that may lose readers interest.

12. Be Original

You should never try to copy (or steal) content from other websites, such content is often stated as plagiarized. Plagiarizing content from various other websites could lead to search engine penalties.

13. Give Credits with Proper Sources

If you make use of any quotes or references from other blogs or website, provide a proper citation with links to them. This would help you in boosting your SEO as well.

14. Add Subheadings

Segment your content using subheadings throughout to break up text sections.

15. Add Primary Keyword in at least One Subheading

Inserting a primary keyword in at least one subheading helps you increase your search engine visibility on that search term.

16. Avoid Use of Big Paragraphs

Break up big blocks of text and paragraphs into daughter blocks, also, you can add white space to make content more readable.

17. Highlight Important Facts

Use of a few formatting features like bold, italicize etc, make content easier to skim.

18. Use Supporting Graphics

Don’t forget to add images, audios, videos or embedding social media posts etc, as it helps you make the blog post more interesting and engaging.

19. Don’t Miss Out on alt Tag

Add the primary keyword on the alt tag of your image, it boosts your blog SEO.

20. Ensure Right Size of Images in the Post

Large size images would increase your website’s load up time and decrease its speed. So, make sure that images are not heavy. Also, if using WordPress, you may make use of various cache plugins to increase your load up time.

21. Image File Name & Title are Important

When adding images, make use of the primary keyword in the file name and title.

tips for writing seo optimized content

Ensure that you have the right to publish media files while writing SEO optimized content to avoid any copyright issues. If you are starting out as a blogger, you could go forward with free stock image libraries like Pixabay, Unsplash, Pexels etc. to be on a safer side.

23. Place Your Primary Keyword in Your Headline

It adds a huge advantage to your SEO ranking and also creates a straight image into your target audience’s mindset. Make sure to avoid any duplicate title tags on your website/blog as it will harm your SEO in the longer run.

24. Use Primary Keyword in the First Paragraph

A few SEO copywriting tips include adding the target keyword to the first paragraph of your blog (or text copy) to signal search crawlers about the subject.

25. Use Primary Keyword in Meta Description

You must include your target/primary keyword into your meta description copy which does not exceed more than 320 characters.

26. Make Use of a Conclusion block as a Sum up

A conclusion block helps deduce a result from your article, it might not be necessary with all but is surely recommended in places where it stands a chance. It also gives you a chance to include the primary keyword towards the end of the post.

27. Count Your Keyword Density

While writing SEO optimized content, it should possess a natural primary keyword mention inside its body. A recommended is not more than 2%, be sure that don’t opt in for keyword stuffing as it would harm your SEO. Alternatively, you may make use of free keyword density calculators like Kesor to be sure on particular keyword percentage.

The 2% Keyword density metric allows you to target enough that is required to signal search crawlers

28. Use Each Secondary Copy at least Once in Your Copy

To support your On-page SEO visibility you cannot miss your secondary keywords and must use them at least once throughout your copy.

29. Use Internal Linking to Your Advantage

Your website/blog must be having a niche, make sure to link to those relevant blog post/pages wherever necessary.

Make sure to add links to high-quality (& relevant) sources, as these outbound links help in increasing your SEO standing.

31. Call-to-Actions are Important

A CTA (or Call-to-Action) informs your reader about where to head next which makes it highly necessary.

32. Optimize for Social Media Sharing

You could easily reach the more potential audience if you just make shareable content as your first priority. Also, encouraging readers to share your content with the help of callouts, ClickToTweet and sharing icons could prove out as a great benefit.

33. Perform Your Final Edit

You should never publish your content without a final review. You might miss a metric or potentially lose on a checklist point that could drop off your SEO ranking. So, for writing SEO optimized content a final check is always good.


You May Also Like,

7 Free SEO Tools for Social Media Marketers

How to Make Your WordPress Blog SEO Friendly

5 Professional SEO Article Writing Secrets

6 SEO Mistakes to Avoid to get Better Rankings

4 Apps to Improve Writing Skills

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Join the Crew.

Get notified along with 323,811+ People on the updates!

You May Also Like