The internet revolutionized how we do business and pay our bills. You can do anything online, from buying a pen to banking online. If you are a business person, you cannot afford to be left behind in the e-commerce website revolution.
An e-commerce website allows you to connect with existing and potential customers, build your brand and sell more. However, your website design needs to be optimized to sell more and interact with customers.
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Tips for E-Commerce Website Design
Web design is a critical aspect when building an e-commerce website. Your website design should be attractive enough to attract potential clients, providing them with an excellent and unforgettable user experience and present your brand in the best light.
Here are five tips on designing an e-commerce website.
1. Keep the Design Simple
The design of an e-commerce website’s golden rule is to keep it simple. The more elements you bundle on the page, such as banner ads, pop-ups, colors, etc., the more complex it is for users. With too many bells and whistles, the user becomes distracted- too distracted to make a purchase.
The point is to keep the design simple, clear, and clean, focusing on making a sale. When a user logs into your site, everything is in plain sight, and they can purchase within minutes, as compared to navigating through the area looking for the buy button.
2. Prioritize Branding
When people shop online, they prefer shopping from established brands. This is primarily due to the trust they have in these brands. The customers are sure these brands are not e-commerce scam sites designed to steal their credit card data.
If you want people to trust your brand, you need to prioritize branding. Your branding is the backbone of your e-commerce business and defines your company, what it does and what sets you apart from your competitors.
Branding also plays a significant role in establishing a connection with your target audience and improving sales. As part of your branding campaign, design a good quality logo that will be easily recognizable. You can either hire someone to do it or do it yourself online. If operating on a budget, you can always create your logo design online for your business. Define your brand by integrating the logo into your site design.
3. Include a View Cart Button
Most e-commerce websites have a shopping cart icon on their page, mainly on the top right corner. This allows the shopper to view the items added to the cart quickly. The visibility of the view cart button has been proven to increase a site’s conversion rates.
The view cart icon should update in real-time and is easily recognizable, such as a shopping bag or cart. This is the most crucial button on your website, so you need to make it stand out. Make the view cart a bright color and a size bigger to make it pop out in the background.
4. Use Good Quality Images
In web design, images are powerful tools that increase conversions. No customer will buy a product they cannot see. If you want buyers, you need to showcase the product via high-quality images. Get a professional to take photos of your products from various angles, which builds confidence in your product and brand.
When you have low-quality images, they will not attract any buyers as most people will be hesitant about purchasing the items. Go the extra mile and take high-quality photos that will stand out and attract buyers.
5. Make the Site Mobile Responsive
The mobile phone outranks the desktop as an internet surfing mode. Most people use their mobile phones for everything, from shopping to accessing social media sites. If you want to sell, ensure your e-commerce website design is fully responsive to mobile.
A site that is not mobile responsive will be a flop, as most people shop on the go and are on their phones or tablets 90% of their day. This means when the user is not at home, they can easily log into the site on their phone and get the same experience as on a PC.
Online shopping has become the norm. Most brands have no brick-and-mortar shops, and all their revenue comes from their online stores. To make your E-commerce website more profitable, you have to ensure your site is user-friendly with easy navigation. The simpler the site, the easier the customer can log in, buy and check out in minutes. If a customer feels your site is too complicated, they will avoid it and go to your competition.
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