Google’s search engine results pages (SERPs) may appear like voodoo to you. But examine more closely for once. You observe that sites show up in the search results because of crawling and indexing. This means for your website to be crawlable and indexable to show up in the search results. If your site is crawlable and indexable, brilliant! But if it is not, you may be losing out on a lot of potential traffic from Google’s search results. And this gone traffic explains the lost leads and lost revenue for your business. So, let’s uncover the jargon of what is crawlability and indexability in SEO.
Table of Contents
- What is a Crawler, again?
- What are Crawlability and Indexability?
- What affects the Crawlability and indexability of your Site?
- How to make the website easy to crawl and Index?
- What tools can you use to improve the Crawlability and Indexability of your site?
What is a Crawler, again?
A crawler, an index, and an algorithm is what a Search Engine consists of. A crawler is what follows your links on the web. Once it comes to a website, the HTML variant of the site is stored in a gigantic database, called the index.
Every time you visit the website, the crawler crawls in and updates the index in case it finds a new version of the site. How often the crawler comes around depends on how important Google believes your site is. Another factor that contributes to it is the number of changes you make to your website.
What are Crawlability and Indexability?
You can think of Crawlability as spiders following their links on the web. This means that the Search Engines follow and read your site’s contents through links and follow these links to discover new content.
Indexability refers to the ability of search engines to analyze and add a content piece to its index.
What affects the Crawlability and indexability of your Site?
1. Internal Linking
You want crawlers to crawl to every page on your site, right? Then make sure that every page on your site has a link pointing to it.
So, let’s consider Myntra as an example, you can easily follow the links in their navigation to jump from one page to page. Let’s consider clicking on women’s clothing on Myntra. On the webpage, you see more links to different types of clothing and links to further specific types of clothing within that menu. Links leading to every page, which a crawler follows.
In the scarcity of links, HTML sitemaps provide crawlers with links to follow on your site.HTML sitemaps list links to every page on your site. They are usually found on the footer of the site.
A great internal link structure will allow the crawler to reach even the pages deep in your site’s structure. A weak structure, however, might send it to a dead-end, resulting in a web crawler missing some of your content.
Backlinks are tricky to get. But, links are the main concern for your site. And backlinks are harder to get than internal links because they come from someone outside of your domain.
Your site receives a backlink when another site incorporates a link to one of your pages. So, when crawlers are working through that external site, they reach your site through that link as long as they’re permitted to follow it. The same follows for other websites if you link to them in your content.
3. Blocking Web Crawler Access
You can block crawlers from your site deliberately.
If you are blocking crawlers from your website or your page, you’re telling Google’s crawler to “Go away!”. By doing so, the particular page won’t turn up in the search results in a maximum of these cases.
How to make the website easy to crawl and Index?
1. Submit Sitemaps
Sitemaps are pretty much self-explanatory. These help all the crawlers out there learn how many pages a website holds.
Remember with sitemaps:
- If you add or delete a page, make sure you’re deleting it from the sitemap as well
- Make sure to add a link to your site from robots.txt
- If you have blocked a page from your website, don’t forget to remove it from the sitemap!
2. Content is the King
When it comes to Google, it is correct to a degree that Content is the king. It is important to build content for the purpose of SEO.
Take a look at the content, sit back, and ask yourself:
- Is your content better than the content pre-existing on Google?
- Does your content need a video?
- Will the visitors find what they came looking for?
Give your user the best experience possible. You’ll not only win good rankings but will also make sure that search engines keep coming for your site more.
The load time of your page is a factor that you shouldn’t ignore.
You need to check pages individually and the server itself. It’s best to keep your page size up to 350KB. Pages greater than that are not completely cached by search engines.
Let’s put it this way: The page load time is inversely related to how often the crawler visits your site. The longer a crawler waits, the lesser it visits your site.
4. Update every now and then
As discussed earlier, content is the king of your site. It helps attract people and introduce your business to them. If the content is good enough, it makes them convert into your clients. Every time you update your page, the crawler sees a new version of your site.
Which means that your page gets crawled and indexed more.
What tools can you use to improve the Crawlability and Indexability of your site?
Bing and Google, both offer a free webmaster service. All you have to do is sign up by adding your site and verify them by simple file upload. Within 24 hours, it will provide you with the crawl data and errors. Through this, you’ll understand how exactly your site is being crawled.
Site Audit checks how well your website is doing. It scans your site for errors and issues which might or might not be affecting the Crawlability and indexability of your site.
Logfile analysis is a valuable source that provides accurate data. This data helps you understand what happens when a search engine crawls your website.
It answers your questions like:
- What errors occurred during the crawl?
- What pages were missed to be crawled?
- Your most crawled pages?
- Were you able to manage Googlebot’s crawling?
Crawlability and indexability, are both crucial factors in SEO. And one should account them equally alongside the other major factors while planning for higher rankings.
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