Every consumable thing comes with an expiration date. Well, if you think about it deeply, even we humans have expiry dates. So, what about your website? When to redesign your website? Does it even expire? Or are you still banking upon the old rickety website you created years back? These are some essential questions you have been ignoring all the while. So, today let’s search and find out the expiration date of your website and how often should you redesign your site.
These are some essential questions you have been ignoring all the while. So, today let’s search and find out the expiration date of your website and how often should you redesign your site.
Ever wondered how Google is world’s favorite search engine? That is because of its reliability, of course. But let’s not forget the appearance part of it. The oldest form of Google web page became obsolete, and they transformed it into advanced versions. This is a never-ending process and Google like many other websites, keep updating and re-designing. Because change is inevitable, necessary and refreshing! Still, there are many apprehensions towards improving or redesigning the website.
Firstly, let’s address the question of why does your website need to have a set expiration date? Many argue that while constructing a website they already spend too much in terms of funds, efforts and time and cannot do it all over again after certain periods of time. To answer this, do keep this in mind that because the trends of business, social media and technology are changing every day, you cannot lag behind. An excellent website made with deliberate efforts eventually becomes dull. After a certain point in time, visitors start bouncing off. The penetration level drops and the potential users stop getting converted to buyers. This does not mean your business or products are testifying a downfall but instead it implies that your website is now catching rust!
Like every other thing needs repair and renovation, it’s time for you good old trusty website to be remodeled and redesigned. Experts suggest that considering the rate of technological advances, every company should redesign their websites at least once in two to three years. This offers you to start your entire web plan afresh.
With a new website, or getting your old one redesigned, you give your users a new feel and new experience. They notice the things which were there earlier but with a fresh perspective. This offers you an opportunity to push exciting content and products. Also, by updating your website every once in a while, you can fix the loopholes based on the feedback received by your clients and optimize your SEO and content.
By redesigning a website, you also achieve a new and improvised marketing plan along with ensuring cybersecurity. So, it’s a win-win situation! So, next time you set out your budget for technical and marketing strategies, do make sure to set a separate one for website redesigning. It’s crucial, imminent and offers new opportunities for your business!
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