Websites are more mobile-friendly and affordable in 2020 than ever. However, small businesses still face obstacles that restrict their online presence. Websites help small businesses in attracting new customers, managing the reputation of their brand, and building a brand presence.
Though small businesses face challenges in going digital, the new technologies like Wix have altered the way websites are built thus making it more accessible and affordable than the earlier years.
Table of Contents
- Why Have a Website as a Business?
Why Have a Website as a Business?
Here’s a list of everything you’ll need to make a decision on whether investing in a website for your business would be good or not:
1. You’re Already Behind!
Almost 64 percent of the small businesses have their websites. The small businesses, almost 48 percent have their websites since 2017. These businesses depend on websites for attracting new customers and engaging their existing customers. Websites also give confirmation about a business being legitimate by listing out its address, mission, and contact information to the public.
2. Zero-Click Attention
These days it is not uncommon to search a query on Google and locate that answer straight away. You do not have to click on anything else as you will find the information right in the search results. Due to this, there has been a significant rise in zero-click search results. You do not have to click on the further links because Google interface indicates that you do not have to dig further.
3. Mobile website enhance usability
Sometimes the websites that are designed for the laptops or desktops are not much compatible with the mobile devices. You need to make sure that your website is mobile friendly as it would help you gain broader attention. If you already have a website, you need to make sure that it’s mobile-friendly, if not, you’ll be losing a major portion of your business.
4. Paid Ads and Local Packs
While running a local search you will find the list of the local businesses. Local Pack is a new kind of search result that displays the list of three local businesses. Ads appear in 20 percent of the search results of Local Pack.
5. Google is a Homepage for a Local Business
Almost 64 percent of the marketers shall agree that Google is the new homepage for a local business. This concept signifies that any user who is looking for your services opts for the Google Knowledge panel which gathers the business information like get directions, making a phone call, take a tour, book something, see operating hours, read reviews, see busy times etc. So, without clicking to the domain of a brand, you can be completely satisfied as a user.
6. Google is a Lead Generator
Google Local Ads are becoming more prevalent. They remain at the top of a local search engine result within particular industries. Whenever you search for something on Google, it displays you the list. From the list, you can click on anyone and then call him. You do not have to visit the website of a service provider.
7. The Branded SERP Does Not Belong to You
When a user particularly searches for the Google Knowledge Panel or Brand you can deal with the issue What People are actually searching for.
8. Voice Search is Dominating Day by Day
Consumers can search for the things they need without touching a keyboard. Now, almost 50 percent of the searches are done by voice. People use voice-enabled assistants such as Amazon’s Alexa or Google Home, for 30 percent of the voice searches. To meet the requirements of voice search you will have to focus on the keywords, which are 7–9 words.
Also, according to research people use longer phrases while searching for voices. The phrases are in the question format. More small size companies shall invest in quality strategies and websites and this way the market shall become more crowded.
9. Enhances Brand Image
Reviews and ratings are important factors when the matter involves building trust among the potential and existing customers. However, one negative review can stop a customer to do business with you. Websites can resolve the complaints of unsatisfying customers in an effective and quick way.
A local business without a website does not have a link. That’s why a small business website design is important and a key part of its identity. Earning platform and brand-controlled publishing that can influence the organic rankings very strongly. In the absence of a website, the possibilities of ranking in the competitive local market will be very less. Why have a website as a business? Because a small business can grow substantially if it invests a decent amount on its website.
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