We all know Emails are the backbone of many businesses and in this world of cut-throat competition, it can make or break your business. While there are a few business owners and marketers who believe email marketing is dead, but its still a resource and you need to be wise when it comes to using any resource. Many of us might get stuck in this dilemma of ‘Why use email marketing for business’, So here we bring you the answer to this question –

  • Email Is Affordable

By Affordable, we don’t mean that there lies any better alternative for an email with more features but, an email is an asset which is fully loaded for conversation and easy on the pocket.
For Example, if you want to reach out to about 20,000 contacts multiple times each month, you might have a hard time arranging medias like calling them, etc. but on the contrary, spending around $150 with any of the major email marketing vendors such as Zoho mail, Mail Chimp, Constant Contact, or iContact.
Most vendors give you access to your contacts and features at affordable prices while going to magazine ads, newspaper ads, Google ads etc. can cost you in thousands of dollars easily while reaching a crowd in 5 figures.

  • Email Can Make You a Better Marketing Person

“Small Businesses/Startups” cannot afford the obstruction in the expansion of business due to lack of marketing tricks like efficiencies and effectiveness i.e. digital marketing for instance. Many small business owners are good marketers and often rely on surveys for their outreach.

Modern email marketing methods excel at building P.R., Organization stability, efficient methods to get the work done. Email becomes the backbone to help you with completely everything under one roof.
Before selecting the vendor, please check the speed to send the emails, to analyze which post/mail received what kind of response, how many you can reach at what price, and rest everything which is integrated for the best price on your pocket. Rest all you have to do is brainstorm some ideas to bring out the best for your email campaigns, further, try to be very selective when it comes to going with an email campaign as it gonna cost you money and you need to be wise there.

  • Everyone Uses Email

You don’t have to wander around if someone in your market use email, well everyone does nowadays. They do. Social media marketing, which is an amazing option and interactive environment, but nobody, can say with surety that everyone you want to do business can be done on social media. Neither Facebook, with its 1.5 billion users, can suggest doing business or calling itself a business platform. Email is used in mobile, laptops, tablets through every age group, because of at ease to use features.

According to our survey, an Email reaches our targeted audience with a very precise and meaningful manner. Various testing and analytics platform proves 80% percent of Company Owners check their email daily. It has no comparison to social media following for just 2% or less of the targeted audience.

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  • Email helps Expansion without Increasing Staff

In this world, where everyone is cautious of spending time on quality things, which results in thinking of more time = more money. Email does that for you. It helps you reach to thousands of people in no time without any need of hiring new employees.
Email helps to spread your idea and act as an E-business card which you can use for getting right environment to effective work, over thousands of pre-designed templates can help you save a lot of time and energy.

  • Email Improves Your Company’s Status

As a Startup Entrepreneur/Small Businessman, you may lack the infrastructure to look professional, but by the email pre-designed templates you can look sharp as the professionals, Email is an easy way to distribute your new product, flyer or pamphlet in no time, some vendors exploit this resource to make huge profits. And we just recommend a simple formula, If someone else can do it, So can you!

 

Also Read,

Blog Writing vs Content Marketing – Which one to Choose?

Content Creation Tips for Better Lead Conversion

Which Web Hosting to Choose for Business

Amarpreet Singh

Author Amarpreet Singh

Amapreet Singh is a Startup Scientist who's passionate about building human connections & inspiring people to do amazing things. Founder & Director of Brandlitic (startup aimed at simplifying branding solutions across the globe) and a problem solver at heart.

More posts by Amarpreet Singh

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